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Costco Stock Is 14% Below Its Record. History Says Buyers Have Usually Been Rewarded.

2026-10-11 08:21 •Daniel Sparks •The Motley Fool Positive Axe Cap view: Selective •Equities•Earnings •COST

Axe Cap view

Costco’s Dip Is a Buying Window, But Valuation Warrants Caution

Costco shares have pulled back 14% from highs, historically a good entry point, though expensive multiples suggest measured exposure.

Costco’s share price retreat of around 14% from its May peak offers a tempting entry spot for long-term buyers. Historically, when Costco dips this sharply, it bounces back quickly—7 out of 9 times since 2010, with a typical return of 21% within a year. The recent acceleration in comparable sales, from 5.4% to 7.6% in September, supports the argument that the slowdown in growth has reversed. Yet, at roughly 45 times earnings, the stock is pricey, close to levels seen in mid-2022 when gains were minimal. For South African investors, this is less about buying Costco outright and more about watching USD/ZAR closely. A stronger rand could make US dollar assets cheaper, improving returns for local holders of offshore stocks. Still, the high valuation tempers enthusiasm—an aggressive all-in here feels premature. If US inflation spikes or consumer spending falters again, the recovery could stall. this is just our opinion and not financial advice

How I would invest

Watch USD/ZAR moves before increasing exposure to US growth stocks like Costco as part of a diversified portfolio and consider gradual buying rather than a full allocation now.

What I would watch
  • USD/ZAR
  • COST
What could go wrong
  • US consumer spending weakens again
  • USD/ZAR moves unfavorably eroding offshore gains
How strongly I feel

6/10

Costco stock has fallen 14% from its May record to around $942. Historically, such drops have led to gains within a year in 7 of 9 instances since 2010, with a median return of 21%. September's comparable sales growth of 7.6% (up from 5.4% in August) suggests the slowdown has reversed. However, at 45x earnings, the current valuation resembles the 2022 drops that saw minimal gains, prompting the analyst to recommend gradual buying rather than aggressive investment.

Our take is based on reporting first published by The Motley Fool.

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