Over a Thousand Run London’s Reverse Marathon at Midnight Before Race Day

Over 1,000 runners participated in London's annual Reverse Marathon on April 26, 2026, an unofficial overnight 26.2-mile run held the night before the official Marathon. PUMA sponsored the event, providing free shoe swaps of their Deviate NITRO™ Elite 4 shoes, fueling stations, music, and prizes including a year's supply of running gear for the first male and female finishers. PUMA also hosted The NITRO™ Lab offering free post-race pizza, beer, and tattoo services, plus medal engraving at their London Flagship store.

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Publisher: GlobeNewswire Inc.

Author: Globe Newswire

Categories: Equities

Tickers: PUMSY

Sentiment: Positive — PUMA received significant brand exposure through sponsoring a major running event with over 1,000 participants. The company actively promoted its new Deviate NITRO™ Elite 4 shoe line, provided attractive incentives (free footwear, prizes, post-race experiences), and positioned itself as a community-focused sports brand. This sponsorship demonstrates strong marketing engagement and brand loyalty building in the running community.

Keywords: Reverse Marathon, London Marathon 2026, PUMA sponsorship, Deviate NITRO™ Elite 4, running event, sports marketing

Insights:

• PUMSY: Positive: PUMA received significant brand exposure through sponsoring a major running event with over 1,000 participants. The company actively promoted its new Deviate NITRO™ Elite 4 shoe line, provided attractive incentives (free footwear, prizes, post-race experiences), and positioned itself as a community-focused sports brand. This sponsorship demonstrates strong marketing engagement and brand loyalty building in the running community.

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