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Not Prime. Not Delivery. This Business Holds the Key to Amazon's Future.

2026-09-03 09:32 Keithen Drury The Motley Fool Positive Axe Cap view: Selective TechnologyAISemiconductorsEquities AMZN

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Amazon’s Cloud Bets Offer a Clear Signal for Local Investors

Amazon Web Services powers growth, offering a strong lens on tech investment and the rand.

Amazon’s AWS division is the real engine behind the company’s profitability, driving 60% of its operating income on just 21% of sales. That kind of margin—almost 40%—is eye-popping, especially when compared to the North American retail business chugging along with single-digit margins. AWS’s 37% growth last quarter, fueled by massive investment in AI infrastructure, shows us where the tech world is heading. For South African investors, this is a signal to watch tech-related currency plays, particularly the USD/ZAR. The dollar tends to get stronger when global tech investment picks up, often putting pressure on emerging market currencies like the rand. Locally, this could mean keeping an eye on companies tied to digital infrastructure or finance, such as Naspers and Prosus, who stand to benefit from stronger dollar inflows driving tech valuations. That said, if global tech growth slows or AI hype fades, the rand could rebound, and these plays may stall. this is just our opinion and not financial advice

How I would invest

We recommend watching USD/ZAR and selectively buying Naspers and Prosus, leveraging their exposure to global tech growth. Avoid purely domestic cyclicals until the rand stabilizes.

What I would watch
  • USD/ZAR
  • Naspers
  • Prosus
What could go wrong
  • A sudden tech sector slowdown or AI disillusionment reducing AWS growth
  • Rand strengthening on positive SA domestic data or global dollar weakness
How strongly I feel

6/10

Amazon Web Services (AWS) is positioned as the primary growth driver for Amazon's future investment potential. Despite representing only 21% of sales, AWS generated 60% of operating income in Q2 with a 39.3% operating margin, compared to North American commerce's 7.8%. AWS grew 37% in Q2 while investing heavily in AI infrastructure, making it increasingly central to Amazon's profitability and margin expansion.

Our take is based on reporting first published by The Motley Fool.

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