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2 Stocks Down 26% and 68% to Buy Now and Hold for the Next Decade

2026-08-28 14:21 John Ballard The Motley Fool Positive Axe Cap view: Selective EquitiesEarningsConsumerRetail MELICPNG

Axe Cap view

Two Global E-Commerce Stocks Worth Watching for the Long Haul

MercadoLibre and Coupang are down big but well-positioned to grow over the next decade.

MercadoLibre and Coupang are trading at steep discounts despite solid growth drivers—a rare setup in the current market. MercadoLibre’s 43% year-on-year revenue growth and integrated fintech-plus-marketplace model are clear competitive advantages. Trading at 2.8 times sales versus the historic 4.6, it offers a margin of safety alongside growth. Coupang’s 68% drop from the peak reflects concerns following a data breach and slowing expansion. However, with nearly 99% same-day delivery in South Korea and loyal customers spending 10 times more, it looks poised to bounce back. Both stocks lack direct South African equivalents, pointing to USD/ZAR as a better reflection of forex risk if you consider exposure. The rand’s recent relative stability eases worries but a shock in emerging markets or local risk sentiment could hurt the shares. Patience will be key—this is a long-term bet on e-commerce dominance in emerging markets. this is just our opinion and not financial advice

How I would invest

We suggest watching MercadoLibre for selective accumulation and considering Coupang as a high-conviction, patient hold, sizing positions cautiously given recovery uncertainty.

What I would watch
  • MELI
  • CPNG
  • USD/ZAR
What could go wrong
  • Emerging market volatility impacting USD/ZAR
  • E-commerce competitive pressures or execution risks
How strongly I feel

5/10

MercadoLibre and Coupang, two dominant e-commerce platforms in Latin America and South Korea respectively, have experienced significant stock price declines but maintain strong competitive advantages and growth potential. MercadoLibre is down 26% despite posting 43% revenue growth, while Coupang is down 68% from its 2021 peak but still growing at 10% year-over-year. Both stocks are trading at attractive valuations and are positioned for long-term compounding returns.

Our take is based on reporting first published by The Motley Fool.

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