American Express is positioned as a long-term core holding for Berkshire Hathaway under new CEO Greg Abel due to its ability to attract younger generations through competitive rewards programs. The company generates $19.68 billion in merchant discount revenue, which funds $9.94 billion in card member rewards, creating a sustainable ecosystem with 155.1 million cards in force and double-digit revenue growth guidance for 2026.
Axe note: Berkshire Hathaway’s long-term hold on American Express highlights durable growth that resonates well beyond the US.